America's Stupidest Business Decisions : 101 Blunders, Flops, And Screwups
Editorial Reviews
Book Description
Americas Stupidest Business Decisions is a hilarious and hugely entertaining selection of absolutely true business blunders. Covering inane inventions, miserable product flops, promotional bungles, and disastrous investment decisions, this is a very smart and witty celebration of noble business ventures that turned into humiliating flops.
Did you know about the time the NYNEX telephone company inadvertently mailed millions of phone-card customers postcards with their highly confidential PIN numbers right on the card where anyone could see them? Or that after twenty years in the automobile business, the Vector Aeromotive Corporation built just twenty-two cars-and lost more than $29 million-in its quest to produce the worlds fastest, most luxurious, most expensive sports cars?
Offering a wonderful assortment of classic business duds such as the Ford Edsel, New Coke, the healthy cigarette, everlasting shoes, and throwaway paper clothing, Americas Stupidest Business Decisions exposes the howlers you never saw on the evening news-even though they were committed by some of the countrys largest corporations and most famous characters.
America's Stupidest Business Decisions : 101 Blunders, Flops, And Screwups,Bill Adler Jr,Harper Perennial,0688151523,Brand name products,Consumer goods,General,Humor,Marketing,New Product Development,Product Management,Reference - General,United States,Humor / General
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