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Book Description
A quick-access reference to every essential mediarelated term and concept After the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign. Advertising Media A-to-Z is today's most comprehensive resource for this dynamic field, providing valuable, dictionary-like coverage of key terminology and concepts for media planning, media buying, and media research. A hands-on overview of advertising media today, Advertising Media A-to-Z also provides fascinating historical information, tips on media buying and planning, and other guidelines for achieving maximum return on advertising investments. Media professionals will look to this all-in-one reference for: Definitions of key concepts Inside tips on effective media planning Practical tips on the dynamics of media planning and buying
From the Back Cover
The advertising practitioner's one-stop resource to essential media terms, concepts, strategies, and more!
Advertising Media A-to-Z is today's most comprehensive, easy-to-use reference and resource guide for everything having to do with the researching, planning, and buying of advertising media. Far more than just a dictionary of essential terms, this handy book provides fascinating background information, tips and pointers for effective media planning, similar words for quick cross-referencing, and many other valuable features.
Advertising professionals, marketing managers, media sales representatives, and students of marketing and advertising will instantly value this one-of-a-kind book for its complete coverage of:
The explosion in advertising media has led to a similar increase in the terms and concepts that professionals must know, understand, and use every day. Use Advertising Media A-to-Z as your fingertip reference for this often-confusing, always-changing field and guarantee that you will always know exactly what is being said, what it really means, and how it can boost your media-related knowledge and effectiveness.
Advertising Media A-to-Z,Jim Surmanek,McGraw-Hill,0071422145,Advertising,Advertising & Promotion,Advertising media planning,Business & Economics,Business / Economics / Finance,Business/Economics,Dictionaries,Mass Media - General,Media Studies,Advertising industry,Business & Economics / Advertising & Promotion,Reference works
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