Editorial Reviews
Review
"Bob Marich is one of the most respected trade journalists covering the movie industry today. "Marketing to Moviegoers" is a distillation of his wide-ranging knowledge that touches all the key issues in a breezy, quick-reading style." Ira Mayer,
Publisher, Entertainment Marketing Letter & The Licensing Letter
Book Description
"Marketing to Moviegoers" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know.
This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.
*Learn how to get your film seen by the public
*Learn how to inspire confidence in and generate excitement among investors and distributors
*Find practical solutions and strategies that you can apply to your own film
*Learn the secret strategies of the major studios, and find out information on market research that the studios don't want the moviegoing public to know
Marketing to Moviegoers, First Edition : A Handbook of Strategies Used by Major Studios and Independents
Marketing to Moviegoers, First Edition : A Handbook of Strategies Used by Major Studios and Independents,Robert Marich,Focal Press,0240806875,Business Aspects,Cinema/Film: Book,Distribution,Film & Video - Direction & Production,Film & Video - General,Marketing,Marketing - General,Motion pictures,Performing Arts,Pop Arts / Pop Culture,Performing Arts / Film / General
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