CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work
Editorial Reviews
Ray Perry, Chief Executive, E Centre, and Director of Corporate Marketing, Chartered Institute of Marketing
"Dispels the CRM myth that one size fits all. If you think you know it all, read on, think again."
Review
"A unique and stimulating read. A breath of fresh air from Bryan and Merlin, bringing hands-on practical experience and insight from themselves and industry professionals. They have seized the opportunity to marry theory with the knowledge of what really works on the ground." -- Karen Jones, Marketing Director, GMAC Residential Funding (a General Motors company)
CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work
CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work,Merlin Stone,Bryan Foss,Kogan Page,0749436964,Accounting - General,Business & Economics,Business / Economics / Finance,Business/Economics,Customer services,Entrepreneurship,Financial services industry,Marketing - General,Business & Economics / Marketing / General,Business & Economics/Accounting - General,Business & Economics/Banks & Banking,Business & Economics/Entrepreneurship,Finance,Sales & marketing
Fun Book:
Recommended Books