Developing a Cpa Practice: A Comprehensive Guide to Building a Successful Small to Mid-Sized Accounting Firm

Developing a Cpa Practice: A Comprehensive Guide to Building a Successful Small to Mid-Sized Accounting Firm

Editorial Reviews
Book Description
This book focuses on marketing and expanding an accounting practice.

Book Info
Outlines the state of the accounting industry today and reviews the concept of marketing, how it affects accountants, and its place in the accounting industry. Deals with client employee relations, firm management and staff marketing. DLC: Accounting firms - Management.

Developing a Cpa Practice: A Comprehensive Guide to Building a Successful Small to Mid-Sized Accounting Firm

Developing a Cpa Practice: A Comprehensive Guide to Building a Successful Small to Mid-Sized Accounting Firm,James J. Stapleton,John Wiley & Sons,0471170216,Accounting - General,Accounting firms,Business & Economics,Business / Economics / Finance,Business/Economics,Management,New Business Enterprises,Public Accounting,Small Business Management,Accounting,Sales & marketing,Small businesses & self-employed

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