E-Content : Technologies and Perspectives for the European Market
Editorial Reviews
Book Description
Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming the competitive landscape. The authors argue that post-industrial societies tend to pay substantial amounts for equipment and gadgets but invest far too little in the quality of the content. As a result, much effort is and has to be spent on the enhancement of E-Content. The contributions give an elaborate overview of:- the specifics, challenges and prospects of content in the network economy; - market developments of digital media services; - paid content business models; - impacts on scientific publishing; - developments in the field of E-Learning; - the interplay between technology and content with the example of interactive digital TV; - the mobile games market; - emerging new cross media markets; - the need to enhance the usability of websites and mobile applications; - how digital applications might be used to capture and store our personal experiences. A final chapter shows the prospects of the European E-Content market and gives an overview of valuable initiatives and resources dealing with the topic of E-Content.
E-Content : Technologies and Perspectives for the European Market,Peter A. Bruck,Andrea Buchholz,Zeger Karssen,Ansgar Zerfass,Springer,354025093X,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Computer network resources,Europe,International - Marketing,Internet industry,Management Science,Business & Economics / Advertising & Promotion,Digital Content,Media Management,Multimedia,Telecommunication,e-content
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