Identifying Hollywood's Audiences: Cultural Identity and the Movies
Editorial Reviews
Cinema Papers
"[A]n eye-opener and a marvellous addition to film knowledge."
--This text refers to the
Hardcover
edition.
Book Description
10 b&w photos Compiled from significant new research into audience studies, this book examines the methods the American motion picture industry has used to identify and understand its audiences, and the ways in which that understanding has shaped the movies it produced, from the 1920s to the 1990s. The contributors reassess what is known about the social composition of classical Hollywood audiences, the role of opinion leaders in forming viewer choices, and the development of statistical audience research methods, challenging the conventional wisdom that the classical motion picture industry knew little about its audiences. Looking at explanations for the decline in movie attendance in the postwar years and Hollywood's adaptation to the demographics of the baby boom and the postmodern family, these essays detail how Hollywood has repeatedly reinvented and reconstructed the identities of its audiences. The book also examines how such groups as adolescent males and female horror movie fans use film-viewing to display and establish their cultural competence and subcultural identities.
--This text refers to the
Hardcover
edition.
Identifying Hollywood's Audiences: Cultural Identity and the Movies
Identifying Hollywood's Audiences: Cultural Identity and the Movies,Melvyn Stokes,Richard Maltby,Melvyn Stokes,University of California Press,0851707394,Film & Video - General,Film & Video - History & Criticism,Media Studies - Electronic Media,Motion picture audiences,Motion pictures,Performing Arts,Performing Arts/Dance,Pop Arts / Pop Culture,Social aspects,Film studies
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