Electronic Media (with InfoTrac) (Radio/TV/Film Series)

Electronic Media (with InfoTrac) (Radio/TV/Film Series)

Editorial Reviews
Book Description
This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures, sales and economics, radio and television programming, and broadcast news, as well as an up-to-date look at transmission technologies, both audio and video systems, and electronic media distribution technologies. A unique Part IV examines media and media systems in other countries, as well as research into how the media affect our society.

Electronic Media (with InfoTrac) (Radio/TV/Film Series),John E. Craft,Frederic A. Leigh,Donald G. Godfrey,Wadsworth Publishing,0534195660,Broadcasting,Cable Television,Film & Video - General,Performing Arts,Performing Arts/Dance,Radio,Radio - General,Technology & Industrial Arts,Television - General,United States,Business & Economics / Industries / Media & Communications Industries

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