Celebrity Sell: Star Endorsements in the Classic Age of Advertising
Celebrity Sell: Star Endorsements in the Classic Age of Advertising
Editorial Reviews
Book Description
Once upon a time, the ad men thought there was no better way to get their products off the shelves and into our shopping carts than a recommendation from a familiar, friendly face. As faces didn’t come any more familiar than the stars of the screen, the celebrity sell was born. If you couldn’t decide what to smoke, drink, eat, or wear, there was no need to worry—the stars were there to help. Among those starring: Lucille Ball, John Wayne, Frank Sinatra, Elizabeth Taylor, Ronald Reagan, Rock Hudson, Laurence Olivier, and Liberace.
From the Publisher
These kitschy, side–splitting collections of old ads, magazine covers, and book jackets are designed for instant dispatch to friends, family, and loved ones. Each book contains 31 full–color postcards from The Advertising Archives—the most comprehensive image library of its kind in Europe. Little albums of suppressed memories from the Classic Age of Advertising.
Celebrity Sell: Star Endorsements in the Classic Age of Advertising,Ad Museum,Prion,1853754447,Non-Classifiable,Novelty,Stationery / Gift Wrap
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