Global Television and Film : An Introduction to the Economics of the Business
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Book Description
This is the first non-specialist introduction to the economics of the contemporary film and television business. This global industry is significant both financially and culturally, and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment
goods? And why does the US dominate this territory? The present volume offers a systematic, structured explanation of how the global markets for TV and film operate while also discussing the implications for public policy and business strategy. By listing in detail the economic and cultural
characteristics related to such trade, the authors provide the tools necessary for the evaluation of international communications issues. They also stress the uniqueness of cultural products and put forth the argument that the economic and cultural development approaches to cultural issues can be
largely reconciled.
Global Television and Film : An Introduction to the Economics of the Business ,Colin Hoskins,Stuart McFadyen,Adam Finn,Oxford University Press, USA,0198711476,Business Aspects,Cinema/Film: Book,Economic aspects,Film & Video - History & Criticism,Film - History & Criticism,Motion picture industry,Performing Arts,Pop Arts / Pop Culture,Telecommunications,Television - History & Criticism,Television broadcasting,Cinema industry,Communication | Film & Television Studies,Media studies,Performing Arts / Business Aspects,Radio & television industry
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