This Business of Music Marketing and Promotion, Revised and Updated Edition
Editorial Reviews
Book Description
The maxim in the music industry has always been "You can't make it on talent alone," and with This Business of Music Marketing & Promotion, you don't have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-world examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply--create a marketing plan, know your audience, be familiar with the laws of commerce--but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter ("Twenty Profile-Building Ideas to Use Right Now"), which will help readers get a running start in the recording business. They'll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
About the Author
Tad Lathrop has written and edited music and marketing materials for a variety of media and a host of companies, including MTV's Sonicnet and Billboard Publications. He produced and co-wrote Jazz: The First Century and the book/CD compilation Cult Rockers and has developed dozens of other books on music and the performing arts. Lathrop has lectured on music and music business topics at CUNY and San Francisco State University's Music Recording Industry Program.
This Business of Music Marketing and Promotion, Revised and Updated Edition,Tad Lathrop,Billboard Books,0823077292,Advertising & Promotion,Business Aspects,Marketing,Music,Music trade,Popular music,Recording & Reproduction,Sound recordings,Vocational guidance,Writing and publishing
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