How to Be a Successful Internet Consultant
Editorial Reviews
Journal of the Tucson Computer Society, 05/97
"I found this book to be a valuable addition to my rapidly growing Internet business bookshelf."
--This text refers to an out of print or unavailable edition of this title.
Book Description
Although the shift to e-business may seem absolute, it is astonishing to realize that up to 80 percent of small businesses don't even have Web sites. The market is still ripe for Web consultants, but they need up-to-the-minute information and the most effective tools to stay on top of a very crowded market.
Independent Web consultants must have both technical smarts and sound business skills, and this do-it-all book cuts right to the chase on both fronts. The first section covers 37 business topics, including: financing and fees * guerrilla marketing, promotion, and sales * creating effective materials.
The second section is a primer on the latest and best technologies, including: XML, Voice XML, WAP, and PHP * spiders, robots, cookies, and search engines * chat, conference, and e-mail * Shockwave and Flash * and dozens more.
The book also features three entire chapters of sample letters, ready-to-use forms, sales scripts, and speeches; UNIX command and HTML quick-reference appendixes; and more than 100 screen shots, sidebars, and tips.
How to Be a Successful Internet Consultant
How to Be a Successful Internet Consultant,Jessica Keyes,American Management Association,0814471390,Business & Economics,Business consultants,Business/Economics,Careers - General,Computer - Internet,Economics - Theory,Internet - General,Internet consultants,Questions & Answers,Business & Management,Consultancy & grants for businesses,Internet,Management & management techniques
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