Madison & Vine : Why the Entertainment and Advertising Industries Must Converge to Survive
Editorial Reviews
Book Description
Advertising Age editor Scott Donatonexplains why the entertainmentand advertising industriesneed to create business modelsbased on content-commercepartnerships.
From the Back Cover
The inside scoop on innovations and relationships that are revolutionizing the industry
From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.
PRAISE FOR MADISON & VINE
"A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of The Apprentice and Survivor
"Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp.
"Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind."--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist
"Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc.
Madison & Vine : Why the Entertainment and Advertising Industries Must Converge to Survive,Scott Donaton,McGraw-Hill,0071462163,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Industries - Media & Communications Industries,Business & Economics / Advertising & Promotion,Media, information & communication industries
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