How to Make the Most out of Every Media Appearance
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Book Description
Tips for saying the right things when the cameras are rolling and the reporters are taking notes In today's media-saturated business arena, "good press" is vital for everything from proactive public relations to post-disaster damage control. One wrong move, or slip of the tongue, can be fatal. How to Make the Most Out of Every Media Appearance shows anyone how to face the public through the media, and represent his or her business or industry with poise, confidence, and the ability to deliver a positive message without being sidetracked or distracted. Written by George Merlis, an Emmy-award-winning network television producer and top media trainer, this situation-specific book is filled with fascinating examples of how to say the right--and wrong--thing. It outlines a step-by-step program for: Defining a message and making it media-friendly Understanding what a media outlet is really looking for Concisely and accurately delivering a message--and no more
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Tips for saying the right things when the cameras are rolling and the reporters are taking notes In today's media-saturated business arena, "good press" is vital for everything from proactive public relations to post-disaster damage control. One wrong move, or slip of the tongue, can be fatal. How to Make the Most Out of Every Media Appearanceshows anyone how to face the public through the media, and represent his or her business or industry with poise, confidence, and the ability to deliver a positive message without being sidetracked or distracted. Written by George Merlis, an Emmy-awardwinning network television producer and top media trainer, this situation-specific book is filled with fascinating examples of how to say the right--and wrong--thing. It outlines a step-by-step program for: Defining a message and making it media-friendly Understanding what a media outlet is really looking for Concisely and accurately delivering a message--and no more
How to Make the Most out of Every Media Appearance
How to Make the Most out of Every Media Appearance,George Merlis,McGraw-Hill,0071416714,Business & Economics,Business / Economics / Finance,Business Communication - General,Business/Economics,Interviewing in journalism,Interviewing on television,Journalism,Printed Media,Psychotherapy - Counseling,Public Relations,Television - General,Television Journalism,Business & Economics / Business Communication
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