The Quieted Voice: The Rise And Demise Of Localism In American Radio
Editorial Reviews
Book Description
How has American radio-once a grassroots, community-based medium-become a generic service that primarily benefits owners and shareholders and prohibits its listeners from receiving diversity of opinions, ideas, and entertainment through local programming? In The Quieted Voice: The Rise and Demise of Localism in American Radio, Robert L. Hilliard and Michael C. Keith blame the government's continual deregulation of radio and the corporate obsession with the bottom line in the wake of the far-reaching and controversial Telecommunications Act of 1996. Fighting for greater democratization of the airwaves, Hilliard and Keith call for a return to localism to save radio from rampant media conglomeration and ever-narrowing music playlists-and to save Americans from corporate and government control of public information.
Designed to increase awareness of the widespread erosion of public service programming on the local and regional level, The Quieted Voice details radio's obligation to broadcast in the public's interest. Hilliard and Keith trace the origins of the public trusteeship behind the medium and argue that local programming is essential to the fulfillment of this responsibility. From historical and critical perspectives, they examine the decline of community-centered programming and outline the efforts of media watchdog and special interest groups that have vigorously opposed the decline of democracy and diversity in American radio. They also evaluate the implications of continuing delocalization of the radio medium and survey the perspectives of leading media scholars and experts.
New and emerging audio technologies-from Internet and satellite radio to downloadable music-have encouraged more and more listeners to turn away from terrestrial radio. But Hilliard and Keith also explain how the deterioration of audience shares, as well as the increasing popularity of low-power local FM radio, are posing a threat to corporate radio. After years of deemphasizing localism, terrestrial radio can only become competitive again by reversing deregulation and creating a diversity of locally owned and operated stations that offer community-oriented services and music aligned to particular interests and tastes. Featuring a foreword by renowned media scholar Robert W. McChesney, The Quieted Voice is the first full-length study of the decline of localism in American radio and serves a foundation for future research, debate, and legislation.
"If we want radio programming to serve local communities, if we want more localism in our media-and it is clear that most Americans of all political persuasions desperately want this-it can be done. What is required are policies to encourage it. And this requires an informed and organized citizenry prepared to do what is necessary to accomplish the task. This superb book by Hilliard and Keith is an important tool to assist citizen understanding and involvement." -Robert W. McChesney, from the Foreword
--This text refers to the
Hardcover
edition.
About the Author
Robert L. Hilliard is a professor of media arts at Emerson College and former Chief of Public Broadcasting at the FCC and Chair of the Federal Interagency Media Committee. Among his thirty books are Writing for Television, Radio and New Media, and, with Michael Keith, The Broadcast Century and Beyond, Waves of Rancor, and Dirty Discourse. He consults and lectures on media and education in the U.S. and abroad.
Michael C. Keith teaches communications at Boston College and is the author of twenty books, including The Radio Station and the memoir The Next Better Place. He was a professional broadcaster for more than a decade and has served as the chair of education at the Museum of Broadcast Communications in Chicago.
One of the nation's leading anticorporate media advocates, Robert W. McChesney is a professor in the Institute of Communications Research and the Graduate School of Library and Information Science at the University of Illinois at Urbana-Champaign. He is the author of the award-winning Rich Media, Poor Democracy: Communications Politics in Dubious Times and other books. --This text refers to the Hardcover edition.
The Quieted Voice: The Rise And Demise Of Localism In American Radio,Robert L. Hilliard,Michael C. Keith,Robert W. McChesney,Southern Illinois University Press,0809326744,Local mass media,Performing Arts,Performing Arts/Dance,Pop Arts / Pop Culture,Radio,Radio - History & Criticism,Radio broadcasting,Technology & Industrial Arts,United States
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