The Radio Station, Sixth Edition
Editorial Reviews
Review
'Teachers will like the fifth edition of The Radio Station...So will radio managers willing to hire inexperienced employees. Hand this to someone who is starting out or is familiar with only one part of the station. It walks you through management, sales, news, programming, engineering, ability reports and so on.' - Paul McLane, Radio World, December 2000
--This text refers to an out of print or unavailable edition of this title.
Book Description
The Radio Station explains how radio stations operate from the inside-out, from technology to operations, and from sales to syndication. It offers an overview of how government regulations effect radio stations today, how radio stations have adapted to new communications technologies, and the basics of who does what at a radio station. Now in its sixth edition, it has received much acclaim by radio educators and practitioners from around the United States. This new edition features a cover to cover update, including new material on satellite radio, the shift from analog to digital technologies, Internet use,and most recent regulatory changes in the industry.
Additionally, the new edition includes expanded sections on Internet radio, digital broadcasting, satellite programming, station clustering and consolidation, the wireless newsroom, industry economics and statistics, digital production equipment, revised station classifications, and rules and regulations.
*The new Sixth edition is a complete update of this classic textbook
*A candid guide to the internal workings of radio stations
*New material covers current industry trends such as satellite radio, Internet use, and digital technologies
*Features a new spectacular Instructor Manual for Professors which includes but is not limited to: sample syllabi, teaching notes, tests questions, performance components, production components, projects and case studies
The Radio Station, Sixth Edition
The Radio Station, Sixth Edition,MICHAEL C KEITH,Focal Press,0240805305,Fiction - General,General,Music,Radio broadcasting,Recording & Reproduction,United States,Performing Arts / Mass Media
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