Radio Advertising: The Authoritative Handbook

Radio Advertising: The Authoritative Handbook

Radio Advertising: The Authoritative Handbook

more information about Radio Advertising: The Authoritative Handbook

  • Choosing the right format for what you are selling
  • Segmenting markets effectively
  • Buying and selling time
  • Creating advertising that works for you and your products
  • Using direct response
  • Getting the most out of co-op dollars
  • Making sense out of ratings
  • Integrating radio advertising into all of your communications plans In the foreword to the first edition of this book, noted commentator Charles Osgood said: "What makes radio such a terrific 'telling' medium also makes it a terrific 'selling' medium. Nobody understands this better than Bob Schulberg." This new edition continues that tradition.

    Radio Advertising: The Authoritative Handbook,Pete Schulberg,Bob Radio Advertising Schulberg,McGraw-Hill Companies,0844231185,Advertising & Promotion,Advertising By Broadcast Media,Business / Economics / Finance,Business/Economics,Radio advertising

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