Advertising to Children on TV: Content, Impact and Regulation

Advertising to Children on TV: Content, Impact and Regulation

Editorial Reviews
Choice
"...They offer a concise but comprehensive summary of research on children and television advertising." "Recommended."

Book Description
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Advertising to Children on TV: Content, Impact and Regulation,Barrie Gunter,Caroline Oates,Mark Blades,Lawrence Erlbaum Associates,080585830X,Children's Studies,Media Studies - Electronic Media,Performing Arts,Performing Arts/Dance,Sociology,Television - General

Fun Book:

1. Appearing on TV Shows for Fun, Fame & Fortune: A Guide for Audiences, Contestants & Guests
2. Aunt Bee's Mealtime in Mayberry
3. Awake and Singing - New Edition : Six Great American Jewish Plays
4. Babylon 5 Security Manual
5. Bailey's Journal: Party of Five (Party of Five)
6. Basic TV Technology, Fourth Edition : Digital and Analog (Media Manuals)
7. BFI Television Handbook 2005 : The Essential Guide to UK TV (B F I Television Handbook)
8. Blockbuster TV: Must-See Sitcoms in the Network Era
9. Broadcast Journalism: A Guide for the Presentation of Radio and Television News [Facsimile]
10. BUFFY THE VAMPIRE SLAYER: The Postcards

Fun Book

Recommended Books

1. Sears, Roebuck Home Builder's Catalog : The Complete Illustrated 1910 Edition
2. Spanish-Colonial Architecture in the United States
3. The Feminist, The Housewife, and the Soap Opera
4. Word 2000 for Windows for Dummies Quick Reference
5. The American Farm Tractor: A History of the Classic Tractor
6. The Evolution of Parasitism - A Phylogenetic Perspective, Volume 54
7. Templates for the Solution of Algebraic Eigenvalue Problems: A Practical Guide
8. The Queen of Spades and Other Stories : A New Translation
9. The Morgaine Saga
10. The English Rose Restaurant Cookbook
11. The Garden Lover's Guide to the South
12. The Parent's Success Guide to Baby Names
13. They Dare to Speak Out : People and Institutions Confront Israel's Lobby
14. The Physiology of Fishes, Third Edition
15. The Writers Handbook 2005