How to cut through "production-ese" with a 12-page glossary of production and creative terms. How to manage the entire process for success with 25 pages of the forms and checklists that the pros use to hire talent, pre-plan the production process, control post-production costs, and ensure a high-quality finished product.
">How to work effectively with your creative team. How to plan ahead to know what you can afford. How to pick the right techniques to express your idea effectively and carry out your strategy. How to choose the best spokesperson to represent your product. How to know which techniques--music, animation, live action, computer graphics--will work best with different creative strategies. How to review and evaluate your commercial at every pre- and post-production stage. How to know when such special effects as "morphing" and "first-generation layering" will make your message stand out from the crowd. How to cut through "production-ese" with a 12-page glossary of production and creative terms. How to manage the entire process for success with 25 pages of the forms and checklists that the pros use to hire talent, pre-plan the production process, control post-production costs, and ensure a high-quality finished product.
How To Produce Effective TV Commercials,Hooper White,McGraw-Hill,0844230170,Advertising & Promotion,Advertising By Broadcast Media,Business / Economics / Finance,Business/Economics,Television advertising,Business & Economics / Advertising & Promotion
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