Programming for TV, Radio & The Internet, Second Edition : Strategy, Development & Evaluation
Editorial Reviews
Book Description
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
* Completely updated to include: new programming forms, changes in programming style, and more!
* Updated Glossary!
* Study questions for each chapter
* Companion website for students and Instructor's Manual
About the Author
Dr. Lynne S. Gross has taught radio and television production at a number of universities in both the United States and abroad. She has published 11 books and numerous articles which have appeared in Billboard, Radio Ink, Feedback and the Journal of College Radio. Dr. Gross has served as President of the Broadcast Education Association and was awarded its Distinguished Education Service Award in 1997. Professionally, she worked as Director of Programming for Valley Cable TV and has produced hundreds of radio and television programs.
Brian Gross, MFA, is a multimedia and Internet developer, critically-acclaimed composer, visual artist and published writer. He has been a Professor in the Radio, Television and Film, as well as the Communications departments at California State University at Fullerton, and has developed community-based initiatives to reach at-risk youth through new media. His work has been featured in galleries, performance venues and on radio throughout the United States and Europe.
Assistant Professor at California State University at Fullerton, department of Radio, Television & Film. Worked for twenty years at ABC television as a Broadcast Standards & Practices editor and as a programming executive director. At ABC, he was involved in the development of over 200 movies for television.
Programming for TV, Radio & The Internet, Second Edition : Strategy, Development & Evaluation,Lynne Gross,Brian Gross,Philippe Perebinossoff,Focal Press,0240806824,Broadcasting,Film & Video - Direction & Production,Internet - General,Planning,Pop Arts / Pop Culture,Radio - General,Radio programs,Science/Mathematics,Technology,Telecommunications,Television - Direction & Production,Television programs,Webcasting,Music / Recording & Reproduction
Fun Book:
Recommended Books