Marketing and Management Interfaces in the Enactment of Strategic Management Accounting Pr : An Exploratory Investigation (CIMA Research)

marketing and management interfaces in the enactment of strategic management accounting pr : an exploratory investigation (cima research)

more information about Marketing and Management Interfaces in the Enactment of Strategic Management Accounting Pr : An Exploratory Investigation (CIMA Research)

Marketing and Management Interfaces in the Enactment of Strategic Management Accounting Pr : An Exploratory Investigation (CIMA Research)

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Book Description
The three main elements of this report are:

· A review of the literature dealing with measurement of performance in management accounting and in marketing
· A field study of ten organizations in different sectors (manufacturing, financial services, retailing)
· A full description of the three types of interfaces between management accounting and marketing.

* Contains review of the literature
* Based on a field study of ten organizations
* Includes a full description of the three types of interfaces between management accounting and marketing

Marketing and Management Interfaces in the Enactment of Strategic Management Accounting Pr : An Exploratory Investigation (CIMA Research),R. Roselender,S. Hart,CIMA Publishing,1859714897,Accounting - Managerial,Business & Economics,Business / Economics / Finance,Business/Economics,General,Business & Economics / Accounting / Management

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