Marketing Made Easy for the Small Accounting Firm
Editorial Reviews
The publisher, John Wiley & Sons
Based on the author's 15 years of marketing experience at Big 6 and other accounting firms, Rosen describes the techniques she learned at those companies and demonstrates how they can be modified to suit small practice needs and promote business. Features step-by-step instructions on how to set marketing goals and follow through with them. Numerous case studies help readers grasp the concepts behind marketing an accounting practice. Contains important suggestions on how to market a specialized practice or service and a sample marketing plan.
--This text refers to an out of print or unavailable edition of this title.
From the Back Cover
Learn what the Big 6 accounting firms have known for years...
Are you concerned about finding and keeping new clients for your small or medium-sized accounting firm? Now you can follow the leaders--with Marketing Made Easy for the Small Accounting Firm. This invaluable step-by-step guide adapts the successful marketing techniques used by the Big 6 and shows you how to put them to work for your business. Based on actual case studies, it teaches you how to: Set goals, analyze research and demographics, target clients, and clearly identify the services you offer Develop a realistic marketing plan--from devising flexible strategies and choosing the right business development vehicles to understanding the importance of timing, follow-up, and tracking--all with the help of a sample marketing plan that can be adapted to your specific needs Organize your firm internally for the task of developing new business--working as a team, building and using a database, and determining the marketing roles of each member of the firm Harness the tremendous power of networking for practice development Generate leads that turn prospects into clients--with tips on direct mail, special events, using the media, and more.
--This text refers to an out of print or unavailable edition of this title.
Marketing Made Easy for the Small Accounting Firm
Marketing Made Easy for the Small Accounting Firm,Jo Ann Rosen,John Wiley & Sons,0471111694,Accounting,Accounting (Specific Aspects),Accounting - General,Accounting firms,Advertising & Promotion,Business / Economics / Finance,Business/Economics,Management,Marketing,Small Business,Small Business - General,Small Business Management,Sales & marketing,Small businesses & self-employed
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