Videostyle in Presidential Campaigns : Style and Content of Televised Political Advertising (Praeger Series in Political Communication)

Videostyle in Presidential Campaigns : Style and Content of Televised Political Advertising (Praeger Series in Political Communication)

Editorial Reviews
Review
“Recommended for general readers, upper-division undergraduates, graduate students, and professionals.”–Choice
“...Kaid and Johnston focus on the personal style candidates develop through television advertising. They claim a candidates's style is revealed initially through a general communication style, a pattern of behavior that is apparent, consistent, and recurring. The writers of the well-researched, easy to read book present extensive data to support their conclusions about one of the more significant aspects of contemporary American political life.”–Great Plains Quarterly

Book Description
Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest.

Videostyle in Presidential Campaigns : Style and Content of Televised Political Advertising (Praeger Series in Political Communication)

Videostyle in Presidential Campaigns : Style and Content of Televised Political Advertising (Praeger Series in Political Communication),Lynda Lee Kaid,Anne Johnston,Praeger Publishers,0275940713,Advertising & Promotion,Advertising By Broadcast Media,Advertising, Political,Communication,Language,Mass Communication Media And Politics,Media Studies,Political Process - General,Political Process - Political Parties,Political Science,Politics - Current Events,Television in politics,United States,Language Arts & Disciplines / Communication

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