Interactive Television Demystified
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Book Description
The first-ever, fact-filled introduction to the new world of interactive TV
Interactive Television Demystified helps you understand why the advent of Interactive Television will alter the broadcast industry more dramatically than even the introduction of color did decades ago. This guide by broadcasting insider Jerry Whitaker is the book to go to for the straight facts on interactive TV: what it actually is, what services are possible, and how it is affecting and will affect the television, cable, and computer industries. Packing plenty of case histories, this look at the hype-and reality of media convergence uses a proven, topic-clarifying format to bring you up to speed on PC-based receivers and other smart appliances, and provides you with:
Coverage of the ATSC and DVB standards
Interactive TV business models
Clear treatment of TV datacasting
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Book Info
A complete guide to interactive television, a combination of television, computing, and Internet technologies. For tecnhovideophiles, or anyone interested in learning about this new technology, including where to get it, how to use it, and what value it has to customers, entertainment, news, communications, and other industries. Softcover.
Interactive Television Demystified
Interactive Television Demystified,Jerry Whitaker,McGraw-Hill Professional Publishing,0071363254,Interactive & Multimedia,Multi-Media Hardware & Software,Radio,Reference,Technology,Technology & Industrial Arts,Television & Video,Television - General,Television Engineering
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