Multimedia and Interactive Digital TV : Managing the Opportunities Created by Digital Convergence
Editorial Reviews
Book Description
Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management.
About the Author
Margherita Pagani, is currently the coordinator of New Media& TV-Lab Research Laboratory on New Media and Digital Television inside I-LAB Research Center on Digital Economy of Bocconi University. She is also adjoint Professor in Economy and Management at Bocconi University
Multimedia and Interactive Digital TV : Managing the Opportunities Created by Digital Convergence,Margherita Pagani,Irm Press,1931777381,Computer Books: General,Computers,Engineering - Electrical & Electronic,Interactive & Multimedia,Interactive television,Technology & Industrial Arts,Television & Video
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