The Soap Opera Paradigm: Television Programming and Corporate Priorities : Television Programming and Corporate Priorities

The Soap Opera Paradigm: Television Programming and Corporate Priorities : Television Programming and Corporate Priorities

The Soap Opera Paradigm: Television Programming and Corporate Priorities : Television Programming and Corporate Priorities

more information about The Soap Opera Paradigm: Television Programming and Corporate Priorities : Television Programming and Corporate Priorities

Editorial Reviews
Book Description
The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes. Visit our website for sample chapters!

The Soap Opera Paradigm: Television Programming and Corporate Priorities : Television Programming and Corporate Priorities,James H. Wittebols,Rowman & Littlefield Publishers, Inc.,0742520021,General,History and criticism,Performing Arts,Performing Arts/Dance,Pop Arts / Pop Culture,Soap operas,Television - General,Television broadcasting of new,Television broadcasting of news,United States,Radio & television industry

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