Gordon McLendon: The Maverick of Radio (Contributions to the Study of Mass Media and Communications)
Editorial Reviews
Review
“This is a well-researched and well-written assessment of a fascinating period in radio, as seen through the life of a key figure who helped bring on the changes radio then needed.”–
“. . . Ronald Garay has helped us better understand that American broadcasting means far more than NBC, CBS, and ABC.”–
Book Description
Those interested in radio history "will be entranced by the biography about undeniably the most important figure in radio programming and management at mid-century." (David MacFarland) This fast-paced biography describes problems in station ownership, management, the development of a major network system, live and recreated baseball and football programming, the "re-invention" of radio in the 1950s, to compete with TV and print media, Top 40 music hits, disc jockey programming, and the use of local news. Important concerns regarding the Federal Communications Commission, editorializing, and public interests are considered as well.
Gordon McLendon: The Maverick of Radio (Contributions to the Study of Mass Media and Communications)
Gordon McLendon: The Maverick of Radio (Contributions to the Study of Mass Media and Communications),Ronald Garay,Greenwood Press,031326676X,Biography,Biography / Autobiography,Communication,Executives,General,Language Arts & Disciplines,McLendon, Gordon,Motion picture producers and directors,Radio Broadcasting,Reference,United States,Language Arts & Disciplines / Communication
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